In this blog, I’m going to explain the various type has Sitecore CDP and what is the purpose, when we need to use the right template and at the right time. 

In Sitecore CDP the templates use for Web experience, real-time audience experiences, what they are doing, and giving them to offer.

 As Developers play a major role in creating templates and business users or marketers can use those templates, eliminating the to write, and edit any code. 

Developer Center

 A developer center is a place for developers to design their reusable templates and modules.

As a technical user create modules, which enable others developers to reuse code in other entities such as JS modules.

 

Sitecore CDP has majorly four types of templates.

  • 1.     Web Template
  • 2.     Audience Template
  • 3.     Decision Template
  • 4.     Offer Template

 


Web Templates

 

Create reusable Marketer friendly web Templates for use in Web Experiences.

Marketers and business users create their own web templates for their experience and experiment without any code.

Developers or technical members create a web experiment they have full control over HTML, CSS, JavaScript, and FreeMarker. Once a technical user creates the template then marketers use these templates for their goals.

 

Web templates to provide the following.


  • Plug and play, create a web experiment or experience from a template in minutes.
  • Quickly pose operational messages, limited time offers.
  • No editing code for marketers optionally adds configurable parameters.
  • Populate dynamic data from decision models, recommenders, and analytical models.
  • Sitecore Personalize. 

A web template that is majorly used for a specific page and anywhere we can use it like Top Bar, PopUp, Corner Popup, Exit Intent, and Sidebar. 




Audience Templates

 

Audience templates focus on real-time audiences that enable organizations to use their behavior for experience and experiments.

A technical user familiar with JavaScript, create an audience template and saved real-time audiences. So the target of the business is used to find or select the right audience for building their experiments.

A technical user can configure a form to display for marketers or business users of the real-time audience without any writing, editing, or viewing code.

 

The technical users create an audience template using JavaScript (Immediately Invoked Function Expression)

Identify audiences in real-time.

Use in combination with a segment or stand-alone.

 

Decision Templates 

Decision templates enable business users to create decisions without any code. The business user can simply drag and drop a decision template based on the decision.

Decision models are for experiments or experiences that require more complex logic. Decision models can use guest data, knowledge sources, external systems, and decision tables for determining the output of the experience or experiment.

 

Offer Templates 

Offer templates an offer is a marketing message that contains information that can be presented to a guest in multiple channels.  A technical user creates an offer and gives the offer to the user. 

The user creates a template based on the structured data that Sitecore Personalize recognizes as an offer in the experiment, experiences, decision models, and analytics.

 

References: https://doc.sitecore.com/cdp/en/users/sitecore-personalize/developer-center.html